Bake Genie: From Broken to 600 Paying Members
A founder came to us with an AI-built SaaS that was falling apart. Users were waiting to pay — but the product couldn't handle them. We rescued it and launched in two weeks. 600 users came on in the first week. Six months later: 600 paying members and a platform built to scale.
The Founder's Problem
Annabel built Bake Genie — a SaaS platform for home bakers and small bakeries — using AI coding tools. It got her to market fast, and users started signing up. But the product was falling apart underneath. Payments were failing. Pages were breaking. Every time she tried to add a feature, something else would stop working. She went to other developers for help. Most of them looked at the codebase and said the same thing: scrap it and start over. That would mean months of rebuilding and losing the momentum she had built with real, paying users. She came to us because we don't say 'start over.' We fix what's broken and build on what's working.
What We Did
Challenge 1
Rebuilt the database from the ground up — The foundation was broken. We redesigned the entire data structure, migrated everything safely, and made the system 70% faster. Zero data lost. Not a single user noticed the transition.
Challenge 2
Stabilized the product — We audited every part of the codebase, fixed the payment system so subscriptions actually worked, broke apart massive tangled components into clean modules, and made the platform reliable enough to handle real traffic.
Challenge 3
Fixed the architecture — We replaced the fragile structure with clean patterns that the founder (or any future developer) could actually understand and build on. No more mystery code. No more 'don't touch that or everything breaks.'
Challenge 4
Shipped the features that mattered — Once the foundation was solid, we built what Annabel's users were asking for: better recipe tools, a real analytics dashboard, smarter subscription management, automated emails, and admin controls. Every feature built on the clean foundation, not on top of the mess.
The Results
Launched in two weeks. 600 users came onto the platform in the first week. Six months later: 600 paying members who rave about the product. The database runs 70% faster with zero integrity issues. New features ship weekly without breaking anything. Annabel avoided a complete rebuild — saving months of time and preserving the launch window she had fought to protect. Today, Bake Genie is a growing SaaS with a roadmap pointing past the first thousand members.
Why This Project Matters
This is the story of a founder who did everything right — validated the idea, got users, started generating revenue — but was let down by the technology underneath. The product wasn't bad. The code was. We didn't throw away her work. We respected what she had built, fixed what was broken, and gave her a product that matched the business she was building.
We Rescued the Database Without Losing a Single Record
See Technical DetailsThe original data structure had fundamental problems that caused payments to fail, data to conflict, and the platform to slow down under load. We redesigned the entire database, built safe migration scripts with rollback protection, and executed the transition with zero downtime. The result: 70% faster performance, clean data, and a foundation that scales.
We Didn't Just Fix — We Built
Rescue doesn't mean returning to baseline. While stabilizing the platform, we shipped new features in parallel — features that became the product's core differentiators. The recipe tools, the analytics dashboard, the subscription management — all built on the new foundation from day one. Six months later, a product that was falling apart is a competitive SaaS with 600 paying members and growing.
Hear from the founder.
Most developers said it was impossible. Oussama launched it in two weeks. Six months later — 600 paying members.
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